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a need to buy

Posted on 15 december, 2016

Many consumers don’t even like themselves. In 2010, more people died from suicide than from war, murder and natural disasters put together.

Does it then seem like a good idea to keep creating ”a need to buy” fueled by the logic that the items will save the consumer from the uncomfortable feeling of not being good enough? When we all know that the item will only comfort for a short while, if at all.