that is what we are trained in

I am not saying that the branding industry can clear up all the mess 
we have made. But I am saying that we can damn well contribute. 
The Big Shift to sustainable living is about changing minds.
And that is what we are trained in – isn’t it?


During 2017, I will dedicate my work to changing the ”World of Branding” for the sake of our planet. My aim is to alter some of the traditional laws of Branding – laws that  are seen as sacred by this billion-dollar industry.

As I see it – traditional branding assists us in destroying our planet at a heartbreaking pace. This does not need to be the case. Branding does not need to be an accelearator of the problem – it can be a part of the solution.

Do not imagine that I am talking only about reducing consumerism. What I am aiming for is a mindshift that is both wide and profoundly deep. I believe that a new kind of branding can help humanity to redefine the frames that she refers to as reality.

Fortsätt läsa ”MY MISSION OF 2017”

Act of Love

Understand that this is an act of love towards the branding world. I have spent 15 years of my work as an artist on its stage. There is great potential here. Simon Sinek and many other thinkers and doers have done great work. Let´s take it one step futher. It´s not complicated. It is the small gestures of the many that have the biggest impact.

About Linda Nordfors (1975-

  • When I was eight, I remember thinking of happiness as a decision. And somehow I believed it would last longer if I didn´t tell anyone about it.

  • When I was eleven, I decided to become an artist. Merely being happy wasn´t enough anymore. I had then figured out that if I called myself an artist, I could then decide to do just about anything. So far this has proven to be both true and false.

  • When I was 18, I had my first separate exhibition. Oil paintings on canvas. Surreal landscapes from the fantasies I dreamt I had. Adult and mature in a way that only really young people can afford to be.

  • Some private exhibitions and artwork:

    • -97 ”Foreplay and Aftertaste”, Exhibition, Sweden

    • -98 ”My ego is my Hobby”, Exhibition, Sweden

    • -98 ”In the stomach of God” – my first and only contribution to an Artfilm triennal.

    • – 99 ”ME – I searched for my limitations and found that they where futher away than I ever thought they where”. Exhibition, Sweden

    • 2003 ”Kind of Human”. Exhibition at Shanghai International Artfair, China.

    • 2006 ”Maskulinum” A tribute to the man, Stockholm, Sweden.

  • In 2001, when I was 26 years old, I founded the Art Agency Reflection Company together with the PR-strategist and friend Göran Sachs. We then became the first Art Agency in Sweden. Maybe the first in the world.