What if it is all about how we make decisions? And what if human beings in general are really good people that want decent things? How then did we end up here?
With the speed of information, growth and innovations, ironically we end up feeling disconnected. And this disconnection – I believe – is more than a uncomfortable feeling. It is the very reason why we make decisions that create suffering and distress, for ourself, the planet and other human beings.
This ”disconnection” is a plague and it has epidemic qualities. A part of the treatment can be a new kind of branding.
A branding that is true. Not only true to its own growth, but to the resources that make it come alive. True to the stakeholders that are affected by its existence. That would be a revolution.